Leadacy LEADACY ESTATE PLANNING · LEGACY · LEADS
Certified Legacy Specialist — CLS Designation

The Real Estate Practice Most Agents Don't Know Exists

Estate planning is one of the most underserved needs in America — and it connects directly to real property. This certification trains you to serve families at a deeper level, generate a steady stream of qualified leads, and earn supplemental income doing it.

Revocable Living Trust
Durable Power of Attorney
Estate Plan — Complete
The Johnson Family Trust
✓ Funded & Protected
70%
of Americans have no advance directive or estate plan
$60B+
in lost assets sitting unclaimed in state funds right now
43%
of Americans will need long-term care in their lifetime
1 in 4
people experience incapacity before age 65
The Opportunity

Your Clients Own Property.
Most of It Is Unprotected.

Every homeowner is a potential estate planning client. Most have no trust, no advance directive, and no plan. You're already in their lives — now you can serve them at a level no other agent can.

🏠

Real Estate & Estate Planning Speak the Same Language

Property, ownership, deeds, trusts — these worlds are deeply connected. As a realtor, you already understand the stakes. This certification gives you the expertise to address them completely.

🔑

Know About Life Events Before Any Other Agent Does

When you serve families through estate planning, you become embedded in their life events — inheritance, divorce, health changes, business transitions. You'll know about buying and selling needs before they ever list.

💼

Add a Supplemental Revenue Stream

Every completed estate plan you facilitate generates direct compensation — on top of the real estate leads, referrals, and repeat business that naturally follow when you become a trusted family advisor.

🤝

Build Relationships That Last Decades

Estate planning clients don't churn. A family that trusts you with their legacy stays connected to you for life — and refers their children, siblings, and friends.

Agent Testimonial
"My response was completely unexpected and overwhelming. One person had been in probate for five years. They said, 'I wish I knew about this sooner.' It's been a whirlwind — and a very, very good investment."
— Legacy Advisor Member, Instagram Campaign
Average probate timeline without a plan 12–18 months
Families with deeds in personal names Millions
Probate cost as % of estate value 3–8%
Curriculum

Everything You Need to Serve Families — and Lead With Confidence

Ten comprehensive modules covering the legal, financial, and practical dimensions of estate planning — built specifically for real estate professionals.

Module 01

Estate Planning Foundations

The essentials of wills, trusts, probate, and why every property owner needs a plan in place before a crisis occurs.

Wills vs. Revocable Living Trusts
Probate: process, cost & timeline
Intestate succession risks
Module 02

Power of Attorney & Advance Directives

Financial and healthcare POAs, living wills, DNR orders, POLST forms — and why 70% of Americans have none of them.

Durable vs. Springing POA
Healthcare proxy selection
Living will & POLST differences
Module 03

Deeds & Their Uses

General warranty, special warranty, quitclaim, trustee's, TOD, and special purpose deeds — and when each one is appropriate.

Funding a trust with a deed
Life estate deed tradeoffs
Deed of Trust vs. Trust deed
Module 04

Trusts — Structure & Strategy

How revocable and irrevocable trusts work, how they're funded, and how the successor trustee administers them at death.

Trust funding requirements
Successor trustee obligations
Irrevocable trust tax benefits
Module 05

Probate — Process & Avoidance

How probate works, what it costs families, and the legal tools — trusts, TOD deeds, beneficiary designations — that bypass it entirely.

Probate court process
Assets that avoid probate
Probate bonds explained
Module 06

Post-Plan Servicing

Trust funding, the Trustworthy digital asset account, six-month checkups, trust sustainment analysis, and insurance reviews.

Trustworthy account setup
Asset longevity planning
50 Steps to Close an Estate
Module 07

Garn-St. Germain Act

How federal law protects homeowners who transfer property into a living trust — and why most lenders can't trigger a due-on-sale clause.

Federal preemption of due-on-sale
Lender notification requirements
Client communication scripts
Module 08

Special Needs & Elder Planning

Planning strategies for families with special needs children or aging parents — including Medicaid planning and care coordination.

Special needs trusts
Medicaid look-back period
Guardian & conservator roles
Module 09

Business Succession Planning

Estate planning for business owners — partnership agreements, buy-sell structuring, and making sure business assets flow to the right people.

Buy-sell agreement basics
Entity ownership in trusts
Succession vs. estate planning
Module 10

Marketing Strategies & Lead Generation

Warm market outreach, MLS targeting, social media campaigns, professional referral networks, and the prospect profiles most likely to convert.

Hot prospect targeting criteria
Social media ad kit
Referral partner strategies
Platform & Tools

A Complete Back Office Built for This Work

Certification is just the beginning. Members get access to a full suite of tools, resources, and systems to serve clients and grow the practice.

🔐

Trustworthy Digital Asset Account

AI-powered platform that helps families identify, organize, and protect every asset — including digital assets — so nothing is lost or left unclaimed at death.

📋

Estate Guru Client Portal

Invite families into the online estate planning portal, track their plan as it's built, and stay connected as their trusted advisor through every step.

📱

Social Media Ad Marketing Kit

Done-for-you ad campaigns, scripts, templates, and language — ready to deploy on Instagram, Facebook, and beyond to generate consistent estate planning leads.

📚

Legacy Library — 40+ PDF Topics

A shareable library of educational PDFs on estate planning topics — from avoiding probate to durable POA — that you can use for marketing and client education.

🎬

15-Video Educational Library

Shareable videos covering elder care, estate planning, probate, trusts, and special needs planning — ready for social media and client outreach.

✉️

Email Communication Scripts

Pre-written email sequences for different prospect types and life situations — warm market, new homeowners, divorcing families, business owners, and more.

📄

POA Documents at No Cost to Clients

Financial and healthcare power of attorney documents prepared at no charge — a powerful differentiator when introducing your expanded services to prospects.

🗺️

50 Steps to Close an Estate

A shareable guide for successor trustees and executors outlining every checkpoint in the estate administration process — a resource that establishes you as the expert.

Who You'll Serve

The Prospects Are Already Around You

Once you know what to look for, you'll find real estate opportunities in every conversation, every transaction, and every neighborhood.

👶

Families with Minor Children

Guardianship planning is urgent and often ignored

🏡

New Homeowners

Recently closed or closing soon — their biggest asset, unprotected

📝

Personally-Titled Properties

Deeds in personal names go through probate — an easy MLS search

🏢

Real Estate Investors

Multiple properties mean complex planning needs

👴

Ages 50–80 with Families

Peak planning years — high motivation, high assets

🏥

People with Health Issues

Urgency creates action — healthcare POA is often the entry point

💔

Divorcing Couples

Beneficiary updates, deed changes, and new trust planning all needed

💼

Business Owners

Succession planning, buy-sell agreements, and entity-to-trust transfers

It led me to meeting you, and to be able to lean on you with your guidance and expertise, which I'm truly grateful for — because without this platform, I was sending a lot of these leads to other realtors. For me it's been wonderful. Definitely a very, very good investment.

Legacy Advisor Member — Instagram Campaign Testimonial

Compensation

Two Levels. Real Income Either Way.

Choose the membership level that fits where you are today. Both levels generate direct compensation — plus the real estate leads that follow naturally from serving families this deeply.

Entry Level
Inheritance Specialist
$400 per completed estate plan
(based on tiered plan pricing)
Estate plan referral & intake system
Legacy Library — 40+ educational PDFs
15-video educational library
Email communication scripts
Estate plan process guide
50% discount on CLS designation course
Your Next Step

Start Serving Families at a Level No Other Agent Can

Join the agents who have turned estate planning into a consistent source of leads, income, and lifelong client relationships.

No legal license required. Open to licensed real estate professionals. Two membership levels available.